1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
the omitted information important or that the missing facts would have altered the ‘total mix’ of information available to the investor.” Thus, a matter is generally thought of as “material” if a prudent investor would reasonably want to know about it. Size ofthe company could be relevant. And other factors such as compliance with regulatory requirements or concealment of an unlawful a
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
the difficulty forgetting for a moment the hope ofthe game could get to win people's attention and love.
Kim Yuna said that 'people liked' enough to be called Kim to clothing items, all products is to create more value. In addition, Kim Yuna is not the eyelids of Asian appearance and trained a beautiful figure skating in the product ads is a plus factors. In addition to figure skating skills i